Know-how Product Advertising and marketing 2025 | Apply Right here
Job Overview: Know-how Product Advertising and marketing
ABB is hiring an skilled Digital Product Advertising and marketing Supervisor – Digitalization & Industrial AI to guide world product advertising initiatives for its superior digital and AI-driven options. This strategic function sits inside ABB’s digital portfolio workforce and focuses on shaping positioning, messaging, and go-to-market methods for industrial AI platforms that serve asset-intensive industries worldwide.
As a part of the PA Digital Know-how Product Administration group, the chosen skilled will work intently with know-how leaders, product managers, gross sales groups, and regional stakeholders to make sure ABB’s digital improvements clearly talk worth to clients. The function blends deep technical understanding with robust storytelling and market perception to translate advanced AI options into compelling enterprise outcomes.
This place is good for professionals with robust expertise in industrial AI, IIoT platforms, and digital transformation, mixed with confirmed experience in world product advertising and go-to-market execution. With ABB’s world footprint and long-standing management in industrial know-how, this function gives the chance to affect how industries undertake AI for effectivity, sustainability, and efficiency optimization.
Highlights (Abstract)
- World function centered on Industrial AI and digital platforms
- Drive product positioning, messaging, and GTM technique
- Work with asset-intensive industries like vitality, utilities, and manufacturing
- Allow gross sales groups with impactful advertising instruments
- Collaborate with world stakeholders and management
- Be a part of ABB’s future-focused digital transformation journey
Eligibility Standards
To be eligible for this function, candidates should meet the next necessities:
- Bachelor’s diploma in Laptop Science, Electrical, Electronics, Instrumentation, or associated area
- MBA or equal postgraduate qualification most popular
- Minimal 10+ years of expertise in product advertising, product administration, or GTM roles
- Prior publicity to digital platforms, AI-driven merchandise, or IIoT options
- Expertise working with world groups and worldwide markets
- Sturdy communication, presentation, and storytelling skills
Key Obligations
As a Digital Product Advertising and marketing Supervisor – Digitalization & Industrial AI, your duties will embrace:
- Defining and driving product advertising technique and positioning for ABB’s digital and AI portfolio
- Creating clear worth propositions aligned with buyer wants and {industry} challenges
- Creating persona-based messaging for various purchaser segments and stakeholders
- Constructing industry-focused advertising property corresponding to:
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Case research
-
Whitepapers
-
Marketing campaign content material
-
Purchaser journey frameworks
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- Showcasing AI use instances together with predictive upkeep, emissions discount, and asset optimization
- Enabling gross sales groups with:
- Supporting world go-to-market launches and campaigns
- Leveraging market intelligence and buyer insights to refine messaging and pricing methods
- Monitoring and optimizing advertising efficiency utilizing KPIs and ROI metrics
- Collaborating with product, gross sales, and regional groups to make sure alignment
Abilities Required
Technical & Area Abilities
Advertising and marketing & Enterprise Abilities
- Product advertising and go-to-market technique
- Worth proposition improvement
- Content material creation and storytelling
- Marketing campaign planning and execution
- ROI measurement and efficiency analytics
- Pricing and market positioning insights
Smooth Abilities
- Wonderful communication and presentation abilities
- Capacity to handle world stakeholders
- Strategic considering with a customer-first mindset
- Cross-functional collaboration
- Management and affect with out authority
Wage & Advantages
ABB gives a aggressive and rewarding compensation package deal aligned with world {industry} requirements for senior advertising roles.
Advantages embrace:
- Aggressive wage package deal
- Complete medical insurance protection
- Workplace cab or shuttle facility
- Free meals and cafeteria providers
- Youngster care facility
- Job and gentle ability coaching applications
- Publicity to world tasks and management groups
- Alternatives for steady studying {and professional} development
Choice Course of
The ABB hiring course of sometimes contains the next phases:
- On-line utility screening
- Preliminary HR dialogue
- Technical and practical interview rounds
- Advertising and marketing technique and case-based discussions
- Ultimate management interview
- Provide and onboarding
The method could range relying on location and enterprise necessities.
Utility Course of
Making use of On-line:
- Go to ABB’s official careers portal
- Seek for Digital Product Advertising and marketing Supervisor – Digitalization & Industrial AI
- Evaluation job necessities rigorously
- Submit your up to date resume and related particulars
- Observe utility standing by means of the portal
- Shortlisted candidates shall be contacted by the recruitment workforce
Why Be a part of ABB Jobs?
Becoming a member of ABB means changing into a part of an organization that has been shaping the way forward for industrial know-how for over a century. ABB gives a novel alternative to work on the intersection of digital innovation, industrial AI, and sustainability, enabling real-world impression throughout world industries.
Workers at ABB profit from publicity to cutting-edge applied sciences, world tasks, and a tradition that values innovation, collaboration, and steady enchancment. The group encourages studying and management improvement, empowering professionals to develop each technically and strategically. With its robust dedication to ethics, security, and inclusion, ABB supplies a piece setting the place numerous concepts are revered and inspired. In case you are keen about digital transformation and wish to affect how industries undertake AI at scale, ABB is the place to construct a significant and future-ready profession.
About ABB
ABB is a world know-how chief with a historical past of innovation spanning greater than 125 years. Headquartered in Switzerland, ABB operates in over 100 international locations and employs roughly 136,000 folks worldwide. The corporate is acknowledged for its management in electrification merchandise, robotics and movement, industrial automation, and energy grids.
ABB performs a crucial function in serving to industries, utilities, and infrastructure suppliers function extra effectively, safely, and sustainably. Its options mix superior engineering experience with digital applied sciences corresponding to synthetic intelligence, IIoT, and analytics to optimize efficiency throughout advanced industrial environments.
With a robust give attention to digitalization and sustainability, ABB is driving the Power Transition and the Fourth Industrial Revolution. The corporate’s digital platforms and AI-driven options allow predictive upkeep, improved vitality effectivity, lowered emissions, and enhanced asset reliability. ABB’s customer-centric method ensures options are designed to ship measurable enterprise worth.
ABB is equally dedicated to constructing an inclusive and moral office. The corporate invests closely in worker improvement by means of coaching applications, management initiatives, and steady studying alternatives. Its values of security, integrity, and accountability information each facet of its operations, making ABB a trusted associate for patrons and a revered employer globally.
Conclusion
The Digital Product Advertising and marketing Supervisor – Digitalization & Industrial AI function at ABB is a superb alternative for skilled professionals seeking to form the way forward for industrial digital transformation. With world publicity, strategic duties, and entry to superior AI applied sciences, this place gives each profession development and significant impression. In case you have the eagerness to translate advanced digital improvements into compelling market tales, ABB supplies the right platform to develop and lead.
FAQs – ABB Jobs
Q1. Is that this function appropriate for non-technical entrepreneurs?
Ans. This function requires a robust technical understanding of commercial AI and digital platforms.
Q2. Is worldwide publicity required?
Ans. Sure, expertise working with world stakeholders is extremely most popular.
Q3. Does ABB assist profession development?
Ans. Sure, ABB gives structured studying, management applications, and world mobility alternatives.
This fall. Is an MBA necessary for this function?
Ans. An MBA is most popular however not necessary you probably have robust related expertise.
Q5. What industries does this function give attention to?
Ans. Power, utilities, manufacturing, chemical compounds, mining, and transportation.
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